Category Review: Food Supplements in Europe (Trends 2015-2019)

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According to a new report produced by Innova, Europe is the second region globally in terms of supplements NPD, with its 36% share in 2019 trailing the huge and established North American market on 43%.

Europe has also seeing strong growth in NPD, with a CAGR of 22.9% over the 2015 to 2019 period, which is well ahead of the global figure on 14.1%. Most of the growth has been in 2018 and 2019. The main interest, preventive healthcare, particularly among the ageing population, has driven the activity. 

Take a look at the main relevant points of this analysis by downloading a short summary  here.  Courtesy of LEHVOSS Nutrition,  thanks to its partnership with INNOVA Market Insights. 

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