Rethinking Creatine: A New Generation of Performance Support

Creatine has long been associated with sports nutrition, strength and high-intensity performance. But as formulation strategies evolve, the opportunity is no longer simply about adding creatine, it is about considering how effectively it can be delivered and utilised. PureWay® Creatine offers a new approach: a high-quality creatine designed to support superior uptake, distribution and release.

A new (unpublished) 2025 in-vitro study reported nearly twice the intracellular absorption compared with standard creatine, with higher creatine levels observed at every tested time point from 1 to 12 hours.¹

This study also demonstrated improved cellular protection under oxidative stress, and support for mitochondrial activity.¹

The findings suggest that PureWay® Creatine may boost ATP production and limit reactive oxygen species (ROS) accumulation, potentially supporting healthier cellular metabolism, physical performance and recovery. PureWay® Creatine also markedly restored cell viability following hydrogen peroxide exposure and reduced ROS formation, suggesting greater mitochondrial resilience.¹

At the heart of PureWay® Creatine is LiposoMax® – an advanced liposomal technology created with a proprietary all-natural process using no alcohols or solvents and with Non-GMO, Vegan, Halal and Kosher sunflower lecithin.  

Bring a stronger performance story to your next formulation with PureWay® Creatine and creatine’s recognised EFSA approved health claims: “creatine increases physical performance in successive bursts of short-term, high-intensity exercise” and “daily creatine consumption can enhance the effects of resistance training on muscle strength in adults over the age of 55”.

Download our Product Profile Sheet here or contact us. Explore the full PureWay® range of vitamins, blends and key actives, including PureWay-C®, the world-leading vitamin C brand. Find more innovative solutions for your next formulation on our Health Platform.

_{References
(1) Perez et al. (2025) LiposoMax Liposomal Creatine® demonstrates superior metabolic and mitochondrial support through improved cellular absorption. Unpublished Data.}