Immunity Support: How Product Brands Can Leverage PureWay‑C®

When developing winter wellness products, prioritising a leading Vitamin C brand is essential. PureWay‑C® stands out as a globally recognised, research-backed solution. Its proprietary fatty acid formulation enables faster cellular entry and better tissue distribution¹, while citrus bioflavonoids protect against oxidation and support immune defenses².

Research shows that PureWay‑C® is significantly more effective than standard Vitamin C and other Vitamin C brands, achieving 233% higher retention and delivering antioxidants 12% more efficiently¹.

For an even greater impact, brands can turn to PureWay‑C® Liposomal, available in a powder form made with true liposomal technology for enhanced absorption and targeted delivery.

The broader PureWay™ range offers other key ingredients to support immune health, including PureWay™ Glutathione. Recent research³ shows PureWay™ Glutathione delivers glutathione into cells at twice the rate of standard, non-liposomal forms, providing targeted protection against oxidative stress. Combined with Liposomal PureWay C®, these ingredients work synergistically to enhance antioxidant defence and overall immune resilience, giving brands the tools to create science-backed formulations for seasonal health.

PureWay™ Glutathione is also supported by research on Glutathione which demonstrates its role in innate immune response and protection against oxidative stress^4–6.

Boost your formulation further with PureWay™ B Complex and PureWay™ D3, both supported by EFSA-approved immunity claims, or PureWay™ Multi, a quality multivitamin blend, delivering a variety of immunity and other EFSA claims in just 200mg per day.

Using a brand like PureWay-C®, backed by EFSA-approved immunity claims, offers a scientifically validated option for gentle, stomach-friendly immune support. For more information, visit our Health Platform or contact us.

_{References:
(1) Pancorbo et al. Vitamin C-lipid metabolites: Uptake and retention and effect on plasma C-reactive protein and oxidized LDL levels in healthy volunteers. Med Sci Monit, 2008.
(2)Weeks BS, Perez PP: Absorption rates and free radical scavenging values of vitamin C-lipid metabolites in human lymphoblastic cells. Med Sci Monit, 2007; 13(10): BR205-210.
(3) Pietro Ghezzi. (2011) Role of glutathione in immunity and inflammation in the lung. doi:10.2147/IJGM.S15618.
(4) Richie et al. (2015) Randomized controlled trial of oral glutathione supplementation on body stores of glutathione. doi:0.1007/s00394-014-0706-z.
(5)Perricone et al. (2009) Glutathione: a key player in autoimmunity. doi:10.1016/j.autrev.2009.02.020.
(6) Benjamin Weeks, Pedro Perez,. Liposomal glutathione demonstrates enhanced cellular uptake in human cells and works synergistically with Liposomal PureWay-C® to enhance cell viability. Unpublished Research 2025.}