Cellular Health in Women: PureSea® Seaweed Supports Vitality & Longevity

Supporting cellular vitality, maintaining metabolic equilibrium, and promoting longevity are fundamental aims in the development of women's health products. Research shows that these processes are tightly regulated by the thyroid system and are particularly sensitive to hormonal changes across a woman’s lifespan.

PureSea® is a gold-standard, sustainable seaweed ingredient range, offering clean-label, natural solutions to support daily energy and metabolic function in women. The key nutrient in PureSea®, iodine, is required for thyroid hormones production. Thyroid hormones enable cells to produce ATP, the energy that powers movement, growth, repair, and communication between body systems. T3 (one of the two main thyroid hormones) plays a crucial role in this process.

T3 hormone enters cells, binds to nuclear receptors, and modulates gene expression, enhancing mitochondrial activity and supporting cell growth, repair, and turnover¹. Reduced thyroid function may impair cellular energy and metabolism, contributing to fatigue, cognitive changes, and weight gain. These effects are particularly relevant in women and increasingly common across Europe².

Research shows PureSea® provides a natural source of bioavailable iodine that helps support normal thyroid hormone production³. Effective at low inclusion levels and allowing six approved EFSA health claims, PureSea® offers a natural, innovative solution.

PureSea® is available in two forms: PureSea® Natural, a wholefood seaweed naturally rich in nutrients, and PureSea® Protect, a microencapsulated version with none of the sea’s flavour or aroma, ideal for combining with other ingredients, minerals or in power blends.

For more information, visit our Health Platform or contact us.

_{References:
(1) Wrutniak-Cabello, F Casas and G Cabello. (2001) Thyroid hormone action in mitochondria. Journal of Molecular Endocrinology. https://doi.org/10.1677/jme.0.0260067.
(2) The Lancet: (2024) Global estimation of dietary micronutrient inadequacies: a modelling analysis. Volume 12.
(3) Combet et al. ( 2014) Low-level seaweed supplementation improves iodine status in iodine-insufficient women. British Journal of Nutrition, 112(5), pp.753-761.}