PureSea® Protect: Innovate Your Protein Blend with Natural Iodine

Research indicates that iodine plays a crucial role in supporting energy and endurance, vital for athletes and those engaged in physical activity. Iodine Deficiency is becoming increasingly common¹, particularly among those following plant-based or dairy-free diets and is further worsened by iodine loss through sweat during exercise². Iodine is essential in the production of thyroid hormones which help regulate metabolism, protein synthesis, and energy production. These functions are vital for athletes as they support the body's ability to create and use energy efficiently, making iodine a key component for sports performance and a “must have”  in protein-based nutritional blends.

PureSea® Protect is a microencapsulated seaweed ingredient, standardised to natural iodine, offering all the nutritional benefits of the acclaimed Gold-Standard PureSea® seaweed.

In addition to a good dispersion in water, the distinctive seaweed flavour and aroma are locked away by a plant-based protein coating, resulting in a neutral-coloured powder with minimal impact on taste or aroma in finished products and blends. This same coating also protects key nutrients during processing and digestion, improving their availability when the body needs them most — as confirmed by an independent study.

The study showed a lower release of the marker nutrient (polyphenols) during the gastric phase, where absorption is limited, and a greater release in the small intestine, supporting more efficient nutrient absorption and utilisation.

Learn how PureSea® Protect can elevate your next protein innovation — contact us to learn more!

_{(1) The Lancet: (2024) Global estimation of dietary micronutrient inadequacies: a modelling analysis. Volume 12.
(2) Mao et al. (2001) Electrolyte loss in sweat and iodine deficiency in a hot environment: doi: 10.1080/00039890109604453.}