Vitamins and Minerals: Is the market changing?

LEHVOSS Nutrition and our supplier partner RNP Nutrition Inc. were recently interviewed by the editors of CNS Media to provide a view about the role of vitamins and minerals today and how we believe the market has embraced trends from plant-based and organic to clean label in order to respond the demand from a more educated customer. More and more people are seeking for natural vitamins; absorption remains a key concern to ensure that consuming vitamins and minerals can be effective at all.

We believe that in some cases absorption is not only related to the active ingredient itself, but it may have to do with the “organic affinity” to the human body when consumed.  To read the full article published on Nutrition Insight, click here.

To discover more about our new range of Plant Based Organic certified Vitamins and Minerals, please visit our dedicated page or contact us.