Taking Seaweed to the Next Level: PureSea® Protect

We're thrilled to announce the latest addition to our portfolio – PureSea® Protect. From our innovative partners at Seaweed & Co comes a new and pioneering ingredient, delivering all the benefits found in the Gold-Standard PureSea® seaweed with none of the flavour or aroma of the sea.

After several years of research and development, PureSea® Protect meets consumer trends for healthy ingredients with purpose! This ingredient offers nutritional benefits, approved health claims related to iodine, sustainability and an authentic provenance story. PureSea® Protect adds the advantage of blending easily into various delivery forms and good dispersion in water without the typical taste and aroma of seaweed. Download our new Product Brochure here.

Why choose PureSea® Protect?
The seaweed flavour and aroma are locked away by a coating of plant-based protein, protecting your finished products by ensuring minimal flavour impact of this neutral-coloured powder. This coating also locks in key nutrients, protecting them during processing and digestion, making them more available when needed, as demonstrated in an independent study. Download the details here.

The study highlights a lower release of the marker nutrient (polyphenols) in the gastric phase – where absorption and utilisation are not really needed – compared to the increased release in the small intestine phase, for better nutrient absorption.

Additionally, extensive research on iodine, demonstrates PureSea®’s benefits for thyroid health, fertility, pregnancy, menopause, energy and sports recovery, weight management, mental health and performance, skin health, and other beauty-from-within effects.

Discover more about this groundbreaking ingredient by visiting our dedicated page, or contact a member of the team to learn more!