Boost your next Multi-Vitamin with Iodine from PureSea® Protect
- 04 September 2025
- Written by LEHVOSS Nutrition
Many people don’t get all the nutrients their bodies need from diet alone, which is why multivitamins are so important for overall well-being. Among these nutrients, iodine stands out as essential for thyroid function and is one of Nestlé’s global ‘big four’ priority micronutrients. Yet around 68% of the world’s population is deficient¹, putting many at risk of hypothyroidism, a condition linked to weight gain, fatigue, dry skin, brittle hair, and more².
Despite its importance, iodine is often missing from multivitamin formulations. PureSea® Protect, the world’s first microencapsulated seaweed, was created to blend easily into multiple delivery formats and disperse well in water, all without the typical taste or aroma of seaweed.
It delivers the full benefits of PureSea® in a convenient, neutral-coloured form, with just a very low amount per serving providing various EFSA-approved health claims.
The PureSea Protect® coating not only locks away the flavour but also protects key nutrients during processing and digestion, ensuring they remain available when the body needs them, an effect demonstrated in an independent study.
For maximum impact, combine PureSea® Protect with PureWay™ Multi-Vitamin, made with true liposomal technology for superior delivery, absorption, and uptake. Just 200mg of PureWay™ Multi in your formulation supports EFSA-approved health claims for every vitamin in the blend and offers the flexibility to create targeted, nutrient-rich formulations.
Discover more reasons to choose these premium ingredients by visiting our Health Platform or contact us.
References
(1) The Lancet: (2024) Global estimation of dietary micronutrient inadequacies: a modelling analysis. Volume 12.
(2) NHS: https://www.nhs.uk/conditions/underactive-thyroid-hypothyroidism/symptoms.