Bacognize® for Focus & Mood: Opportunities for eSports

According to a report by Goldman Sachs, the eSports market is poised to reach a value of $3 billion dollars by 2022 with an estimated monthly viewership of nearly 300 million people.¹ With prizes earning players thousands, sometimes hundreds of thousands of dollars per game, it is essential to be focused not only during game play, but also during cognitive training. This need is one the market is looking to fill swiftly in response to the mental and emotional challenges of eSports tournament game play.

Increasingly, eSports gamers are seeking out healthy ways to maintain focus and mental clarity without jitters or other negative side effects to reach peak performance and remain calm under pressure. In fact, many eSports teams employ trainers and strategists to help support a player’s goals for optimised mental vitality.²

With the uptick in eSports players turning to natural and healthy alternatives for cognitive support, Bacopa monnieri extract (Bacognize®) offers multiple benefits to support focus, memory, and overall mood for improving game play.

According to research, Bacognize®, proprietary Bacopa monnieri extract, offers a range of potential health benefits including cognitive acuity, focus without stimulating side effects, and working memory. We’re proud to offer a natural, clean label extract that has a long history of safety and traditional use. With large-scale events like the 2020 Olympic-sanctioned eSports tournament in Tokyo, people are starting to pay attention to how testing protocols and anti-doping regulations might apply to the eSports industry. As a clean label solution with full traceability that adheres to third party testing standards, Bacognize® is ideal for gamers looking for natural solutions.

Bacognize® has also shown benefits in the quality of sleep, mood and emotional wellbeing through antioxidant support, acetylcholine mediation, and serotonin modulation. Serotonin is known to help regulate mood naturally, and when serotonin levels are normal, “people feel calmer, happier, more focused, and less anxious.”^3,4 A propensity for mental clarity and calm behaviour are ideal attributes for the eSports gamer lifestyle.

Through clinical studies, Bacognize® has shown positive results in a number of cognitive areas that could be beneficial to the growing eSports industry and the challenges this presents like stress, anxiety, mental fatigue, and distractibility. With new research on the horizon and increased interest in traceable, clean label solutions, Bacognize® fills specific needs for gamers with added tangible health benefits.

Outside of gameplay, Bacognize® offers a range of benefits for daily life and overall wellness. In a study on Bacognize® conducted on medical students (people with already high cognitive abilities) it was found that after only 6 weeks of Bacognize®, “the neuropsychological measures for efficiency of attention, freedom from distractibility, and working memory improved significantly.”⁵

To learn more about Bacognize® visit our dedicate page or contact us.

_References:

_{(1) Goldman Sachs Investment Research, NewZoo survey (2018 Global Esports Market Report) Retrieved Jan. 2020.}

_{(2) Himmelstein, D., Liu, Y., & Shapiro, J. L. (2017). An Exploration of Mental Skills Among Competitive League of Legend Players. International Journal of Gaming and Computer-Mediated Simulations (IJGCMS), 9(2), 1-21. doi:10.4018/IJGCMS.2017040101.}

_{(3) Rupp M. (2017 May 31). Psychedelic drugs and the serotonergic system. In Sapiensoup Blog. Retrieved 2019 Nov from https://sapiensoup.com/serotonin.}

_{(4) Hall B et al. Pharmacology of Bacopa monnieri (Bacognize) at 5HT1a and 5HT2a receptors. Am Soc Pharmacol Absts. 2005. 83-85. Poster presented at 2005 Annual Mtg Am Soc Pharmacog, Corvallis,OR.}

_{(5) Kumar et al. Efficacy of standardized extract of Bacopa monnieri (Bacognize®) on cognitive functions of medical students: A six-week, randomized placebo-controlled trial. Evidence-Based Comp Alter Med. 2016 Sep 15. vol 2016 (Art ID 4103423): 8 pgs. doi: 10.1155/2016/4103423.}