Beauty Within: Innovation & Ingredients at LEHVOSS

There is no doubt that ingredients for beauty are trendy in the Food Supplements Industry.

Now more than ever, they are researched and formulated to accomplish one of the most ambitious dreams: Stay younger. Whether they aim to protect from oxidative stress and delay aging or boosting healthy hair, nails and skin, new emerging science makes the beauty area more interesting by combining proven traditional benefits with new applications in the nutricosmetics arena, allowing interesting new-finished product developments.

Here are some high quality, proven branded ingredients, which LEHVOSS proudly distributes across Europe.


OPTIMSM® a researched pure form of MSM (methylsulfonylmethane) is a rich source of sulphur (34% by weight). Alongside its traditional use to preserve healthy joints and aid on exercise recovery, OptiMSM® is also a building block of keratin, the main structural constituent of hair and nails. In recent years, the manufacturers of OptiMSM® has employed the most cutting-edge technology to research how OptiMSM® works to support healthy, younger skin. Findings have demonstrated that OptiMSM® may reduce fine lines and wrinkles, improve skin texture and elasticity and provide overall support to the structural integrity of the skin. Furthermore OptiMSM® benefits may also help the skin, hair and nails to regain and retain a more youthful appearance.


A recent study showed how Pomella® pomegranate extract, ranked highest in antioxidant activity across a number of assays including ORAC, TEAC, FRAP and DPPH compared to 26 other antioxidant products. Pomegranate supplements (Pomella®) with the highest content of punicalagins showed high antioxidant activity, whereas those high in ellagic acid showed the lowest. Furthermore, another study Pomella® was shown to be effective at protecting human skin fibroblasts from cell death following UVA an UVB exposure, while increasing the intracellular antioxidant capacity, and reducing generation of intracellular reactive oxygen species (ROS) after UV exposure.


Naticol® a hydrolysed fish collagen, has clinically demonstrated its role as an ingredient in the anti-aging application over the last 5 years, with 3 different studies showing improvements in skin firmness and wrinkles reduction, making Naticol® a perfect solution for collagen peptide-based healthy ageing products designed for daily consumption.


It is known that hyaluronic acid and collagen complement and support one another. Hyaluronic acid helps collagen by providing a moisture rich environment where collagen can stretch without breaking. While collagen works on the skin firmness, hyaluronic acid nourishes and hydrates the collagen filling the free space of the skin matrix with water and giving it a fuller, firmer and youthful appearance. In a couple of clinical studies, oral supplementation of HAPLEX®Plus (branded hyaluronic acid produced by fermentation) proved to be effective, with statistically significant results on the parameters of skin moisture and skin elasticity.


Seaweed innovation has taken a huge leap with PureSea® Protect, a new microencapsulated Scottish seaweed powder. This flavourless and highly dispersible white powder offers enhanced targeted nutrient release for multiple applications including beauty. It is coated in a layer of plant protein, ensuring it remains a natural, vegan and nutrient-dense wholefood. PureSea® is a good source of the essential nutrient iodine supporting six EU Approved Health Claims among them skin health. Iodine is unavailable in land plants and fresh water algae such as spirulina, with seaweed being the only natural vegan source.


Come and visit our Stand H19 at Vitafoods  (Geneva 5-7 May 2019) 

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