Infant formula is the fastest growing healthy and functional food and drink category - adding almost $5bn (€3.63bn) in global sales in 2013 according to Euromonitor International.  Energy drinks were the next best adding about $3.5bn (€2.54bn) for the year, followed by pre- and probiotic yoghurts at about $2.4bn (€1.74bn) and still waters at about $2bn (€1.45bn). ′Functional and fortified foods′; ′organic′ and ′better-for-you-foods′ all increased growth in 2012-2013 after growth slowed in preceding years.

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